For advertisers
You run your own account, or pay an agency and want an independent second look. You get a ranked list of what to fix, written so you can act on it without being a Google Ads specialist.
Start as an advertiser
Your Google Ads account, watched around the clock.
Our AI checks your account day and night, finds what costs you money, and brings you a short list of fixes in order of importance. You decide what changes.
Two conversion actions count the same enquiry form, so every lead is counted twice.
- Why it matters
- Smart Bidding thinks leads are twice as cheap as they are and bids too high on weak search terms.
- Proposed
- Set “Form submit (GTM)” to secondary, keep “Enquiry thank-you page” as primary.
- Risk
- Low. Reported conversions drop by half; real leads do not change.
Nothing changes until you approve.
A single account rarely has enough data to know which changes really work. Ours learns from more than 1,000 analyzed accounts and checks for 263 named problem patterns.
Foundations first, ads last.
Most audits start with keywords and ad copy. We check in the order that decides whether the rest is worth doing, and rank every finding the same way.
- 1GoalsIs the account optimizing for what actually earns you money, or for something easier to count?
- 2MeasurementConversion tracking first: if measurement is wrong, every later optimization learns the wrong lesson.
- 3StrategyBidding strategies and budgets that fit your goals, including campaigns held back by budget limits.
- 4SettingsLocations, networks, schedules and the account settings that quietly waste spend.
- 5ContentSearch terms, keywords and ads, once the foundations underneath them are right.
You stay in control of every change.
- Reasons before changesEvery recommendation shows what was found, why it matters, the proposed change and its risk.
- Nothing without your approvalThe AI never edits your account on its own. You approve or dismiss each change.
- Logged and reversibleEvery approved change is recorded and can be undone.
For agencies and freelancers
Many accounts, one view of what needs attention first. The AI watches every client account around the clock, so your team spends its time on the changes that matter, with the reasoning ready for the client.
Start as an agencyGet started
Tell us about your account. Here is what happens next:
- 1We write to you personally and answer your questions.
- 2You connect your Google Ads account.
- 3The AI runs its first full check, and we go through the findings with you.